Basic layout/design - one column of links with a photo and brief paragraph about the contents of the link.
About page - "A Bowl Full of Lemons is a growing community of people who aspire to get their lives in order. If you are new, Hello! I’m so glad you are here. Before you begin, think about what you are looking to achieve here at ABFOL. Do you want to get your home organized from top to bottom? Do you want to learn some cleaning tips? Is your budget a mess? Or are you looking to make new friends? There are many places you can begin, but the easiest way to get your life in order the “ABFOL way” is to follow these simple steps…" Advertisements - There are multiple advertisements towards the top, side, and bottom of the page. Some of them are able to be removed, and some are not. They are for many different brands which shows that the author makes a reasonable income off of them. She also has an entire page dedicated to her advertisers.
Links to other sites/companies - There are no links outside of advertisements to other blogs or sites, however, she has links to sell products and spread sheets to her readers.
Readership
September 2016 Statistics: Facebook “Fans” – 102,000+ Email Subscribers – 45,000+ Pinterest Followers – 120,000+ Twitter Fans – 7,990+ Instagram Followers – 69,000+ Monthly Page Views- Average of 1 million per month (Google Analytics) Unique monthly visitors – 233,202 (Google Analytics)
Readers are likely women from twenties to mid life, who are either first time home owners or busy moms who want to live more organized.
Basic layout/design - There are two columns in the blog. The column on the right is for advertisements, and the column on the left is a picture of the project, a hyperlinked title, and a brief description of why you may want to create the project.
About page - The author, Kimberly Layton, does not have an about me page, and identifies herself exclusively through her writing and personal details of her articles.
Advertisements - There are many adds that are off to the right of the page, and all of them are related to the content of the page. They include places to buy crafts supplies and tools to complete the crafts on the blog.
Links to other sites/companies - The blog is linked to IKEA, which helps link it to a younger and low budgeted audience. It is also linked to Etsy, which is a website for creating your own products and is strongly intwined with the blog.
Readership
The blog has comments available, but they must be viewed and approved by the blog creator before they are made public.
This blog is aimed at twenty-something year olds who are interested in DIY crafts and budgeting strategies, but still want to be trendy and fun.
Basic layout/design The page is organized into five columns with small thumbnail photos and titles of each article, as well as a list of social media and contact forms in the far right.
About page (how does the author identify herself? what information is shared and to what effect?
Advertisements - There are almost no stand out advertisements, but the articles talk about specific brands and products that you need to create the project, which is indirect advertising.
Links to other sites/companies - The blog is linked with many other brands, as the author has been mentioned in many different places. These include Family Circle, House Beautiful, Better Homes & Gardens, Pottery Barn, Joss & Main, and many more.
Readership
Pageviews - 483,000+
Social Media Followers: 19,435+
Pinterest - 75,000+
There are links to many different social media sites, an email form, and a newsletter.
I would expect almost entirely women to view this page, likely from teenagers to middle aged women.
The author organizes her page by topic which allows for many subdomains of readership.